The Church’s Frightful Kodak Moment

Kodak-film-dispenser

Is the church the next to go the way of Kodak? I see some chilling parallels.

Holy Soup

We walked through the nearly empty, formerly flourishing space of the Kodak manufacturing plant near our home. The plant manager, a friend from church, sadly described how Kodak plants had been downsizing and closing ever since the advent of digital photography.

“We have a wish here,” he said. “We just want to be the last one standing.” Kodak since abandoned most of its space on this campus. This week the company announced the latest job eliminations.

My friend from church is gone. And I wonder. Is the church the next to go the way of Kodak? I see some chilling parallels.

Kodak dominated the photographic scene for over 100 years. It commanded an 89 percent market share of photographic film sales in the United States. Almost everyone used the brand. And the company’s advertising language of a “Kodak moment” became part of the common lexicon.

What happened since then has become…

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